Over the years, we have produced quite a bit of photography for use in packaging.  On several occasions, we have had a hand in influencing the design of the package as well, generally growing out of test and trial photos.  A couple years ago, we created photography for a series of ads for Hamilton Beach/Proctor Silex, and recently the creative director wanted to incorporate that approach into the redesign of the Proctor Silex product line.  It is a bit of a whimsical look, with elements related to each product seemingly balanced precariously on top of the actual product.

3 individual shots from among all those used to create the "stacks" at the right. ©Jeff S. Saxman

Of course, post-production computer work is involved in their creation, but we found authenticity of the images to grow the more we could achieve in front of the camera.  So, we stacked a large range of items in front of the camera, piling up as much as we could without gravity having its way with us (an occurrence we did not altogether avoid!)  The height we achieved was dependent on the items photographed, ranging from single items completely combined digitally, to towers of cups and bowls that grew to nearly 3 feet tall.  The camera height was adjusted along the way so that proper perspective could be created in the final image; those items near the bottom were shot from above, and those near the top either shot straight into or from a bit below.

In postproduction, all background elements were dropped out, and items were combined in a way that best provided a varied design and an accurate sense of perspective.  Anywhere from 5 or 6 to 25 or so source images were necessary for completion.  Clipping paths were created around the final images, and the final files sent to the client for placement on a bright orange field to occupy the side panels of the soon to be released Proctor Silex product line.

Others from among the nearly 20 stacked images that were created. ©Jeff S. Saxman

The result is a colorful, fun package design the creation of which I am proud to have had a hand in.

Doh! ©Jeff S. Saxman